He also made machines he liked to ride, which may explain the gradual move from all out performance and total sports styling to high-speed sports tourers. There was no such thing as a Standard Superior as for the price charged, there was very individual attention. There was a standard range, but this was really just the starting point from which the customer could refine the basic choice of SS80 or SS100 to the machine they wanted with an exact specification. It was no wonder they were so expensive. It is not surprising that the Brough story is full of specials for all people.
The superior was the machine of legends. It was an early superbike before the term was coined and was the "Rolls Royce" of the motorcycle world. George Brough was also a master in the art of publicity, grabbing the best parts for his machines and truly making the whole bike greater than the sum of its parts. Much of the legend came from performance by specific men and machines and from the showstoppers that George produced year after year for Olympia and Earls Court.
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